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Facebook to Overtake YouTube: 5 New Research Findings

Do you want to know why it's important to maintain a Facebook presence? Have you seen the latest research on Facebook? Knowing how Facebook affects online marketing can improve your own efforts. These...

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New Social Media Research Shows What People Expect From Brands

Are you wondering what consumers expect from brands when it comes to social media? A series of new reports answers this very question. Consumers have strong expectations for how brands use social...

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Research Shows Metrics Marketers Think Matter Most

How are you measuring social media in 2015? Do you know which metrics to watch? Research reveals that over the past four years, most marketers switched to measuring more intangible goals like brand...

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Twitter Experiencing Massive Growth: New Research

Is Twitter part of your social marketing mix? Are you wondering about Twitter's growth potential? Twitter's foothold with television audiences and Millennial consumers suggest there are some marketing...

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New Research Reveals Instagram Users Like to Shop

Is Instagram part of your social marketing mix? Are your customers on Instagram? Research shows Instagram users like brands and are shoppers, so more businesses are looking into marketing opportunities...

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Social Sharing Habits: New Research Reveals What People Like to Share

Are you curious about which type of social content gets the most shares? Are social shares part of how you measure social marketing return on investment (ROI)? Do you wonder which social channels'...

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Marketers Embrace Influencer Marketing: New Research

Have you considered reaching out to social influencers to win more credibility and sales? Do you want research to help make the case that influencer marketing works? In this article you'll discover the...

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Pinterest Set to Surge in 2016: New Research

Is Pinterest part of your social marketing mix? Are your customers on Pinterest? Research reveals that there are 47 million people using Pinterest and the audience is expected to grow. In this article...

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Social Media Marketing Trends Gaining Traction in 2015: New Research

Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you'll discover findings from recent studies to help you gauge whether your...

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12 Social Media Marketing Trends for Small Business

Curious about how other small businesses are using social media to get more sales? Wondering which platforms work best for small businesses? Social Media Examiner's seventh annual Social Media...

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Small Businesses Struggle to Prove Facebook ROI: New Research

Are you using Facebook to acquire customers for your small business? Do you struggle to measure the return on your social media marketing investment? Despite a lack of concrete proof of sales, small...

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The Future of Google+, What New Research Reveals

Are you interested in Google+ marketing? Wondering where the platform is headed? Despite a number of detractors, Google+ has a number of fans and supporters who say Google+ has grown into a platform...

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Instagram Ad Rollout Will Make It the Top Media Buy: New Research

Are you using Instagram for your business? Have you thought about advertising on the platform? Instagram just began offering paid advertising opportunities through select developer partners. In the...

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Facebook and Twitter User Behavior Changes: New Research

Is your business on Facebook and Twitter? Have you considered sharing news with your audience? Research indicates that people are using Facebook and Twitter for more than connecting with friends and...

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Top Brands Rediscovering YouTube: New Research

Is video part of your marketing mix? Wondering if YouTube is still relevant? In the past year YouTube has enjoyed a sudden surge of interest from both advertisers and young consumers, largely fueled by...

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Facebook Retargeting Spend Increases: New Research

Want to see a higher ROI from Facebook? Have you considered Facebook retargeting ads? Facebook retargeting allows you to reach your website visitors via custom ads on Facebook. In this article you'll...

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Snapchat Gains Momentum: New Research

Are you adding Snapchat to your social media marketing? Wondering what Snapchat's audience responds to? In this article you'll discover recent insights on Snapchat and how marketers can use the...

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New Research Reveals Paid Social Media Effectiveness

Do you know where to spend your social media marketing dollars? Wondering what works for other businesses? In this article you’ll discover recent insights on the effectiveness of paid social media...

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